Enter new markets


After two decades of working in marketing and live communication, I have often seen how difficult it can be for foreign companies to adapt their products and communication strategies to new and culturally unique markets.

Domestic market leaders often assume that they can rely on the established strength of their company’s brand to guarantee success in foreign markets. However, especially in the highly developed and highly competitive markets of Western Europe, this assumption often turns out to be false. It is crucial to take into account the cultural differences of foreign markets in order to avoid serious road blocks and financial loss, and guarantee the successful launch of a product and brand in a new market.

These experiences have inspired me to found Effectum Group.

Effectum Group consists of an international network of experts from all fields pertinent to market entry, such as market research, marketing, and corporate communication. As a market entry agency, our primary strength is assisting your company in adapting its business strategy, brand, and products to target markets, without diluting your brand’s signature message.

We not only hand you the key to new markets, but also employ our deep professional expertise to continually guide you past hurdles, help you to avoid common mistakes, and find the most direct route to your customer.

Ioannis Kessidis
CEO & Founder Effectum Group



  • Assessment of product marketability in the target market

  • Intercultural brand and product adaption

  • Design of communication strategy:
  • Execution of communication strategy:

  • Please do not hesitate to contact us with any inquiries. We would be happy to personally provide you with further information regarding our services.




    CEO & Founder Effectum Group


    Localization Consultant - Representative Japan


    Director corporate & brand communication


    Creative director - Representative Poland


    Director IT & strategy - Representative Italy


    Localization Consultant - Representative France






    Friedberger Strasse 12

    D-61118 Bad Vilbel


    T: +49 (0) 6101 995418-0

    F: +49 (0) 6101 995415-5

    E: info@effectumgroup.com

    W: www.effectumgroup.com




    Ioannis Kessidis - CEO

    Friedberger Strasse 12

    D-61118 Bad Vilbel


    T: +49 6101 995418-0

    F: +49 6101 995415-5

    E: info@effectumgroup.com

    W: www.effectumgroup.com

    Tax number: 1683461986 / Finanzamt Friedberg

    VAT.ID: DE 264189853

    The following information (Impressum) is required under German law.

    Responsible for the conten of this site:
    Ioannis Kessidis (Adress see above)

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